National advertising campaign launched for omega-3s.

  • Omega-3s are widely marketed and used in foods and dietary supplements in the U.S. and worldwide.
  • Citing a recent decline in the omega-3 market in North America, the Global Organization for EPA and DHA Omega-3s (GOED) has launched a nationwide advertising campaign to generate positive publicity for these ingredients.
  • In light of the potential for increased interest and publicity for this ingredient, marketers would be well-served to ensure that their use, labeling, and advertising practices comply with FDA and FTC requirements, particularly with respect to dietary ingredient use and appropriate structure/function claims.

UPDATE:  Just Mayo Back in Court

  • As previously covered on this blog, a consumer class action lawsuit alleging misleading and labeling marketing of “Just Mayo” products was filed and promptly dismissed due to the plaintiffs’ failure to establish a sufficient amount in controversy.  The plaintiffs have now re-filed the suit in Florida state court.