- On July 1, 2025, FTC Chairman Andrew Ferguson designated July as “‘Made in the USA’ Month,” and reiterated the Commission’s commitment to cracking down on deceptive MUSA claims.
- The FTC
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FTC Finalizes Rule Against Fake Reviews and Testimonials
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- On August 14, 2024, the Federal Trade Commission (FTC or Commission) announced its Final Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (Final Rule) to rein in
FTC to Hold Informal Hearing on Proposed Rule Banning Fake Reviews and Testimonials
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- The Federal Trade Commission (FTC) has announced that it will hold an informal hearing on its Proposed Rule on the Use of Consumer Reviews and Testimonials on February 13, 2024.
FTC Warns Two Trade Associations and 12 Dietitians and Influencers to Better Disclose Financial Connections
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- On November 13, 2023, the Federal Trade Commission (FTC) sent warning letters to the American Beverage Association (AmeriBev), the Canadian Sugar Institute, and a dozen dietitians and influencers promoting
Second Circuit Reverses Dismissal of “Reef Friendly” Claims
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- Companies making “friendly” claims have found few friends in the past couple of years, and have just lost another one: the Second Circuit reversed a lower court’s dismissal of a
FTC Proposes New Rule Targeting “Junk Fees”
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- The Federal Trade Commission (FTC) has issued a new proposed rule targeting what it calls “junk fees,” following the agency’s October 2022 announcement that it would explore such a rule
Marketing Implications of California’s Proposition 12
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- As we have previously blogged, the U.S. Supreme Court upheld California’s Proposition 12 (Prop 12) on May 11, 2023, which bans the sale of pork in California unless breeding
Report Suggests Infant Formula Promotions May Need Work
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- The Access to Nutrition Initiative released their 2021 Breast-Milk Substitutes and Complementary Foods Marketing Index, updating industry on their assessment of major baby food companies’ compliance with the International
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General Mills Flavor Labeling Settlement Denied
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- On Friday, June 4, U.S. District Judge James Lorenz denied preliminary approval (subscription to Law360 required) of a General Mills class action settlement due to signs of collusion. The California
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NAD Launches New Complex Track Challenge Process
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- The National Advertising Division (NAD) of BBB National Programs, Inc. recently launched its new Complex Track challenge process. According to NAD, the Complex Track will be a “customized experience” to
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