Ninth Circuit Reinforces “Reasonable Consumer” Standard in Water Filter Advertising Case (Law 360 Subscription Required) Posted on April 20, 2026 The Ninth Circuit on April 16, 2026, affirmed the dismissal of a proposed false advertising class action against The Brita Products Co., holding that no reasonable consumer would expect … Continue Reading Ninth Circuit Reinforces “Reasonable Consumer” Standard in Water Filter Advertising Case (Law 360 Subscription Required)