Tag Archives: FTC

FDA and FTC Take Enforcement Action on E-Liquids That Resemble Foods

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FDA has joined the Federal Trade Commission (FTC) in issuing warning letters to 13 companies that market nicotine-containing e-liquids in packaging that has the appearance of being foods that appeal to children, such as juice boxes, candies, and cookies. FDA and FTC took action based on the risk that consumers, especially children, may confuse the … Continue Reading

FTC Complaint Targets Egg Supplier Ads

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The Humane Society of the United States (HSUS) has filed a complaint with the FTC against a national egg marketer alleging false animal welfare advertising. Animal raising claims, such as “pasture raised” have come under increased scrutiny in recent years.  For example, as previously discussed on this blog, the term “pasture raised” was the subject … Continue Reading

Organic Industry Calls for Federal Policies to Strengthen Integrity of the Organic Seal

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The organic industry, led by the Organic Trade Association, has called for federal policies to ensure “organic” always means “organic”. Organic production in the U.S. is regulated by the U.S. Department of Agriculture’s National Organic Program (NOP) under the Organic Foods Production Act of 1990 (OFPA) (Public Law 101-624, Nov. 28, 1990).  The national standards … Continue Reading

“Natural” and “Organic” Growth

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The continued uptick in “Natural” and “Organic” claims combined with increased consumer confusion concerns may result in new and strengthened federal regulations. (subscription to Bloomberg BNA required) Foods sporting “natural” and “organic” claims are on the rise in response to increasing consumer demand for cleaner, “healthier” foods.  The growth in “natural” foods, in particular, continues despite the … Continue Reading

Substantiation Showdown

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Bayer prevails over FTC in case addressing claim substantiation for dietary supplements. In the dietary supplement advertising area, the Federal Trade Commission (FTC) takes enforcement action where companies lack “competent and reliable scientific evidence” to substantiate marketing claims.  In 2014, the FTC initiated civil contempt proceedings against Bayer related to claims for a probiotic supplement, alleging that the … Continue Reading
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