- A California federal judge has certified a class action (Law360 subscription required) alleging that Barilla falsely labels its pasta as being made in Italy. We previously blogged on this case
MARKETING CLAIMS
Proposed False Advertising Class Action Lawsuit Alleges Pret A Manger’s “Natural” Claims are False, Deceptive, and Misleading Because Products Contain GMOs and Synthetic Ingredients (Law360 Subscription Required)
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NAD Launches Fast-Track SWIFT Challenge Process
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The National Advertising Division (NAD) of BBB National Programs, Inc. recently launched its new Fast-Track SWIFT (Single Well-defined Issue Fast Track) challenge process. NAD’s Fast-Track SWIFT offers an expedited process…
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USDA Proposes Changes to Process Verified Program for Marketing Claims
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USDA’s Agricultural Marketing Service (AMS) has released a proposed rule which seeks to improve the Agency’s oversight of how companies use the USDA name and Process Verified Shield.
- USDA’s Agricultural
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Continue Reading USDA Proposes Changes to Process Verified Program for Marketing Claims