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The Daily Intake

Legal and Regulatory updates for the food and supplement industry

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Celestial Seasonings Sued for “All Natural” Flavor Label

Posted on January 13, 2026
  • Celestial Seasonings, Inc. has been sued (Law360 subscription required) for allegedly falsely advertising its herbal teas as having “All Natural” flavors despite containing citric acid.
  • The complaint targets five specific
… Continue Reading Celestial Seasonings Sued for “All Natural” Flavor Label

9th Circuit Finds ‘Fruit Naturals’ Label Not Deceptive

Posted on November 26, 2024
  • The 9th Circuit Court of Appeals affirmed the dismissal (Law360 subscription required) of a class action alleging that Del Monte Foods, Inc., falsely advertised its “Fruit Naturals” fruit cups as
… Continue Reading 9th Circuit Finds ‘Fruit Naturals’ Label Not Deceptive

A New Day for “Natural” Claims?

Posted on May 6, 2024
  • On May 2, the Second Circuit upheld summary judgment in favor of KIND in a nine year old lawsuit challenging “All Natural” claims. In Re KIND LLC, No. 22-2684-cv (2d
… Continue Reading A New Day for “Natural” Claims?

Court Dismisses Lawsuit Targeting “All Natural” Claim

Posted on April 24, 2024
  • Last month, the U.S. District Court for the Southern District of New York dismissed a class-action lawsuit alleging that Snapple beverage products (e.g., Snapple Apple) were falsely and misleadingly labeled
… Continue Reading Court Dismisses Lawsuit Targeting “All Natural” Claim

Judge Denies Motion to Dismiss “Naturals” False Ad Lawsuit

Posted on October 4, 2023
  • A proposed putative class action lawsuit has been brought against the dietary supplement manufacturer, Nordic Naturals, Inc., and claims that the defendant has made false, misleading, and deceptive representations on
… Continue Reading Judge Denies Motion to Dismiss “Naturals” False Ad Lawsuit

Plaintiffs Argue There is No Evidence FDA Will Act Soon on “Natural” Definition

Posted on April 10, 2023
  • In 2015, when now ubiquitous “natural” lawsuits first began proliferating, FDA solicited comments
… Continue Reading Plaintiffs Argue There is No Evidence FDA Will Act Soon on “Natural” Definition

Insufficiently Specific Pleadings Doom “Naturally Flavored” Lawsuit

Posted on March 14, 2023
  • On March 10, 2023, the U.S. District Court for the Southern District of New York dismissed (Law360 subscription required) an amended complaint which alleged that Wegmans’s vanilla cake mix product
… Continue Reading Insufficiently Specific Pleadings Doom “Naturally Flavored” Lawsuit

Lawsuit Alleges PFAS in Pomegranate Juice

Posted on February 21, 2023
  • A class-action lawsuit was filed last week against the manufacturer of a pomegranate juice (and its parent company) for falsely advertising the product (POM) as “all natural” and healthful where
… Continue Reading Lawsuit Alleges PFAS in Pomegranate Juice

Class Action Complaint filed in Eastern District of New York challenging “Natural” Dietary Supplements

Posted on June 10, 2022
  • The United States District Court of the Eastern District of New York received a class action complaint on May 31, 2022 regarding the usage of the term “natural” in Nordic

…
Continue Reading Class Action Complaint filed in Eastern District of New York challenging “Natural” Dietary Supplements

Lawsuit Takes Aim at “Natural” Claims in Dog Shampoos

Posted on June 8, 2021
  • A class action lawsuit (law360 subscription required) filed against Burt’s Bees, Inc. alleges that the company misleadingly labels its dog shampoos as “99.7% natural” when in fact they contain mostly

…
Continue Reading Lawsuit Takes Aim at “Natural” Claims in Dog Shampoos

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Keller and Heckman, founded in 1962, has a broad practice in the areas of regulatory law, public policy, and litigation, serving both domestic and international clients. Our firm is a pioneer in the use of interdisciplinary approaches to problem-solving. Since 1971, we have had an in-house scientific staff that works closely with the firm’s attorneys on matters of technical complexity. Many of our attorneys also have government experience and expertise in multiple areas of the law.

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