SUBSTANTIATION

NAD Launches New Complex Track Challenge Process

Posted on September 4, 2020

The National Advertising Division (NAD) of BBB National Programs, Inc. recently launched its new Complex Track challenge process. According to NAD, the Complex Track will be a “customized experience” to

Posted on April 3, 2020

The National Advertising Division (NAD) of BBB National Programs, Inc. recently launched its new Fast-Track SWIFT (Single Well-defined Issue Fast Track) challenge process. NAD’s Fast-Track SWIFT offers an expedited process…
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Posted on October 2, 2015

In the dietary supplement advertising area, the Federal Trade Commission (FTC) takes enforcement action where companies lack “competent

Posted on February 25, 2015

New York’s Attorney General (AG) recently issued cease-and-desist letters to major retailers, alleging the marketing of misbranded herbal supplements. Originally, the investigation