- A new Ecommerce Supermarket Scorecard reports that total online grocery sales are growing year-over-year at 25%. The Supermarket Scorecard also suggests that, in general, customer confidence in online shopping is growing.
- Other highlights from the Supermarket Scorecard include:
- The average value of customer orders increased over the previous year by more than 5;
- About 85% of online transactions included produce items;
- Meat/seafood and deli were found in more than 66% of the transactions;
- Bakery was found in almost 50% of the transactions; and
- For companies that offered both options, customers preferred to receive their offers by delivery (74%) over click-and-collect (26%).
- The study was conducted over a four week period in March of this year and included nearly 200 stores.