- As previously covered on this blog, FDA issued final rules in May 2016 to implement changes to the nutritional labeling and serving size regulations. For manufacturers with $10 million or more in annual food sales, the compliance deadline was January 1, 2020. Manufacturers with less than $10 million in annual food sales have until January 1, 2021 to comply.
- On March 11, 2020, FDA launched an education campaign to raise awareness concerning changes to the label and help consumers learn to use the nutrition labels as a tool for healthy dietary practices.
- The campaign, titled “The New Nutrition Facts Label: What’s in it for You?”, includes outreach through social media, videos, downloadable educational material, and indoor/outdoor advertising. This campaign is part of FDA’s Nutrition Innovation Strategy that seeks to reduce preventable death and disease associated with poor nutrition.